Leeds & London product sampling agency with a nationwide reach.
iMP is a product sampling agency based in London and Leeds. We’re experts in effective, measurable consumer facing activations. We specialise in end-to-end product sampling campaigns for brands and agencies. Ambient, chilled, frozen and hot food products. Drinks, alcohol, FMCG and non-food samples – we’ve got it covered.
As an integrated sampling agency we design and deliver complete sampling campaigns. From Pip & Nut to Little Moons, we have the infrastructure, knowledge and experience to create effective sampling solutions. We plan and book sampling spaces, manage temperature controlled products and stock. iMP manage health and safety, risk assessments, transportation, sampling bins, installation, derig and sampling staff. Everything brands need to help drive consumer trial and sales.
iMP create, plan and execute end-to-end sampling campaigns. If you have a food, drink or non-food product for launch and trial to consumers, we can make it happen (even if it’s just a scribble of an idea on a whiteboard). We’re experts in delivering high volume sample distribution from Edinburgh to Glasgow, Manchester to Birmingham, Leeds to London; pretty much any major city or location in the country. We work with creative agencies and directly with brands to design the kind of activity that will hit your target demographic. There are a number of elements crucial to the success of sampling marketing campaigns. We handle all of the following:
Where can we hand out free product samples? Definitely the question we get asked the most by brands and FMCG agencies. That’s where our decade of industry experience, national and local knowledge comes in. There are a number of ideal locations for product sampling and free sample distribution to consumers but it’s not as easy as just turning up with a sampling bin and handing our free stuff. There are a lot of elements to consider, not least the ideal location to match your consumer demographic. We deal with permits and event spaces every day so we know how it works. So where and what type of sampling can we do?
There’s a lot involved in setting up and delivering a successful product sampling campaign. From health and safety, to council applications, to storage, timed deliveries, refrigeration… the list goes on. That’s where we take the stress and hassle out of the campaign. We manage all the fine detail, all the critical elements needed to get the activation up and running. If you’ve got the product then we’ve got the sampling solution. And it’s not just the plan we can help with – we also have the hardware from the classic, cost-effective pop-up gazebo to a fully kitted out catering vehicle:
iMP sampling staff have been preparing and distributing pre-packed, fresh, hot, cold, chilled, frozen, cooked and ambient food product samples for years. They are professional, reliable and all have Food Hygiene Level 2 certificates as standard. This ensures that brands can trust our team members to carry out optimum food handling procedures and deliver that ‘perfect serve’ mentality. We’ve got quite a few 5* Google reviews to show for it. From soft drinks to protein bars, salads to smoked ham, celebrity perfumes to ice cream, we reckon we’ve sampled more than 6 million products to consumers in the last 11 years.
Need to launch a new product, expose a new brand or create a nationwide sampling tour? Get in touch with us now using the contact form below or call 0113 243 8194.
