iMP experiential marketing agency.
iMP is an experiential marketing agency in Leeds and London. We specialise in the design and delivery of impactful consumer facing experiential events, brand activations and product sampling. Collaborating directly with brands and agencies, we take ideas from napkin sketches through to a full consumer experience.
We design, build, install and manage experiential brand activations for clients of all sizes. From some of the world’s biggest brands to national and local ones. Furthermore as one of the leading experiential marketing agencies we’ve built double-decker shipping containers, created magical immersive experiences for chocolate brands, converted ice cream vans into soup kitchens and designed supercomputers for Ant & Dec.
What is an experiential marketing agency? In simple terms we connect brands and consumers through a physical experience. Experiential marketing agencies like iMP will create some kind of ‘activation’ (eg. physically or mentally immersive experiences, installations, PR stunts, brand events). These bring brands to life and interact directly with the target audience. This can include product launches, pop-ups, sampling, promo vehicles, staffing… most things that put brands directly in front of customers.
If you’ve got an idea for a brand activation, we deliver everything from start to finish. From working up the concept into a realistic proposal, 3D modelling, researching the target demographic, booking and managing the events spaces. Additionally we design, build and install the activation. Plus we staff it, manage it and we report straight back to you. That means we do the all the fine detail and the nitty-gritty needed to create an immersive and engaging customer experience. Here’s some of our experiential services:
Additionally, if you need shipping container hire for a ten city campaign, a giant bag for life that you can walk into and do your shopping or you’ve got 250,000 fragrance samples to put in the hands of commuters, iMP can make it happen. We’re a proudly independent experiential agency and we do almost everything inside our buildings in Leeds and London. With nearly 10k square feet of workshop space, painting studios and storage facilities our services are reinforced by a truly in-house infrastructure.
iMP build some amazing and unique promotional, sampling and experiential vehicles. Our team has bought, stripped, converted and driven a 7m long Mercedes kitchen on wheels for Wall’s Sausages. We turned one of our promo vans into a mobile library for Vodafone and we put a broken turbo in a glass case and took it on the road for Comma Oil. From ice cream to oil, suncream to soup, if you want to get your brand or product out to the public give us a call.
At iMP we have an industry leading core team of promo staff. They’re recruited, trained and selected for each campaign on an individual basis and we’ve got a pretty good reputation. Our team members are experts across most promotional, experiential and marketing categories specialising in:
Since it can take time to research, book and manage an experiential event, we manage it all. Fortunately we’re experts at it (we’ve booked so many) so it takes a lot of the stress off our clients and saves them valuable time. Generally there are a number of different experiential event site types across the country. However we can book all of the following:
Not as much as you might think. We work with budgets, brands and products of all sizes. From just a couple of thousand pounds to a half-million pound nationwide roadshow we'll help you create a campaign no matter the budget. Typical recent brand experiences range from small to medium scale, with the occasional large scale activation.
We measure experiential results on a number of variable factors. Criteria like number of consumer engagements and number of shopper interactions. Data like how many products or vouchers/ coupons or samples distributed. Smaller details like customer comments. Digital analysis such as increase in website clicks, social media followers and the infamous 'likes'. And of course the uplift in sales which usually takes place 3 months post activation.
Yes we do. We can bring your brand activation to life with the help of our design and build team. From custom designs, 3D modelling and hand-made builds we can create brand experiences of all shapes and sizes. However brief your idea, we can help work it up into an immersive and engaging consumer brand experience.
Lastly, if you have a brand, product, advertising campaign or activation you need bringing to life or roadshow contact us. Use the form underneath, email or call the office on 0113 243 8194.
