150,000 product samples into consumer hands.
Working with Kellogg’s shopper marketing and media agencies we were tasked with distributing a huge number of samples to launch their brand new cereal bar across the UK.
Using our branded sampling bins and nationwide sampling staff we divided the 150,000 samples (received into our Leeds warehouse on 12 palettes) of Kellogg’s Nutty Chewy bars between 11 cities.
Visiting London, Leeds, Edinburgh, Newcastle, Sheffield, Manchester, Nottingham, Leicester, Birmingham, Bristol and Cardiff we arranged all elements of the sampling tour from logistics, scheduling, stock collection, storage, vehicles and staffing to health & safety, city sampling permits, recycling and management.
Co-ordinating the sampling activity with ATL activity and distribution through the Metro all samples were distributed in just 11 days.
If you need us to design, plan and deliver a sampling tour for your product contact us or call 0113 243 8194.
