Sampling van for Just Eat.
Using bold, simple colours and branding we created a Just Eat promo van. Supporting the Ramadan festival with Just Eat’s creative agencies our sampling van (Lola) was once again the centre of attention.
Just Eat needed something big for Ramadan. A Just Eat promo van. Something that would have a huge visual impact. And that had enough space inside to store kit and transport it around. Not to mention a side lift-up serving hatch. So our promo van was the perfect choice. Easy to wrap, loads of storage inside. Basically a huge mobile billboard. So we worked with Build Hollywood and GottaBe to make this happen.
The tour focussed on supporting Just Eat riders in London. All food packages were supplied by Just Eat and delivered to site each day. Additionally each food box was clearly labeled with the ingredients and allergens. Furthermore, the food was nonperishable and did not require refrigeration.London locations we visited were as follows:
Plus additional merchandise was produced by the client.
Just Eat Riders were invited to the activation via internal newsletters and received a notification on the day as well. They showed their rider ID to receive their parcel. Outdoor furniture was supplied by Just Eat to give the riders somewhere to eat. For a duration of 1-2 hours each day pre-cooked hot food was brought to site by Just Eat riders and was kept warm on site using warm boxes.
There are varying degrees, types and qualities of vehicle wraps. We only use 3M vinyl which is superior quality to other vinyl brands. Plus is takes the colour really well. If you don’t need a full wrap (which is the most expensive option) it’s possible to do partial wraps. Or there’s the option of simple die-cut graphics overlaid on top of the vehicle base cooler (which is usually white). In any case, get in touch and we can help.
Need a promo vehicle for sampling tour? Get in touch.
