Grind Coffee sampling tour.
Combining our design, build, production and promo vehicle services we created a nationwide Grind Coffee sampling tour. Using Vanessa our vintage ice cream van, an ice bath, skittles game and other branded assets we took Grind Coffee’s new iced RTD (ready-to-drink) cans around the country to coffee loving consumers.
Working directly with GRIND Coffee we designed and planned a nationwide sampling tour. The aim of the campaign was to introduce coffee lovers to Grind’s new ready-to-drink (RTD) iced coffee. Visiting multiple cities across the country we researched, booked and managed the event sites. We wrapped our vintage ice cream van in Grind branding, created a host of Grind branded assets and set off on tour. Some of the assets included:
Grind introduced a new range of RTD iced coffees to their product range. We allowed consumers to try the new variants including Oat Latte, Flat White, Mocha and a simple Black Coffee. One of the most popular variants was the Caramel Latte. In order to create the perfect serve, all 150ml cans were chilled before distribution to consumers. Capitalising on the UK’s obsession with coffee we targeted right time, right place, right person.
Need help with a sampling campaign? Not sure where to start? Get in touch wit us now. We’ll help you develop the idea in a cost effective and practical brand activation. Use the contact page or the phone number above.
