Experiential sampling and how it works.
Experiential sampling may be a term you haven’t heard before. It’s becoming a more commonplace phrase, but what exactly is it and how does it work? As an experiential sampling agency we’ll go ahead and explain it as best we can. Read on.
Experiential sampling combines two main elements. A brand experience and a sampling activity. On one side you have the brand experience which could consist of a number of branded visual assets. For example, these assets could includ a branded promotional vehicle, a pop-up of some kind, a branded shipping container and so on.
The sampling activity is simply the distribution of the product. This could be a food, drink or fragrance product. Or perhaps a branded promotional item. But the idea of combining these two marketing platforms is to leverage one against the other. The use of the ‘experiential’ element will enhance the activation by drawing consumers in and increasing their involvement. Which is what we’ll talk about next.
The difference between these two types of marketing is defined by the level of consumer engagement. Simple hand-to-hand sampling is just that. Perhaps a branded sampling bin, branded sampling staff and just the product itself. No real level of engagement or conversation with consumers.
Whereas the brand experience part adds an element of theatre and immersion. Something that consumers can get involved in before they receive a free sample. This increases dwell time, multiplies interactions and offers a far more personal angle. Often this is the pathway to creative brand production which we’ll talk about next.
We design, build and create positive experiences for brands. A creative experience is essential in engaging consumers and starting brand conversations. We’re experts in understanding consumers and knowing what they like (and what they don’t). We help brands develop their campaigns from just an idea into a real world brand experience. Take the Pravha campaign for example. There’s not a lot more visually engaging than a 12ft shark’s jaw.
For an immersive, engaging brand experience use the contact form and get in touch with us now.
