Brand experience agency design, build and installation.
We designed, built, installed and ran an experiential brand activation for Northern Rail’s Traincation campaign. The campaign was targeted at shoppers on a busy Saturday in Leeds city centre.
Working from a sketch and scamp by Northern Rail’s creative agency, we designed and built a mock ticket office. Using a lightweight frame clad in hi-resolution printed foamex we created a simple but effective branded asset. Easy to transport, easy to store and easy to set up this modular installation was positioned at the top of the escalators in Trinity Leeds.
As a brand experience agency we manage most elements of a brand activation. From advising on the initial concept to developing the idea into a practical, workable solution. With a small in-house team of creative and experienced people we’r bale to turn things around pretty quickly. From small installations to mid-size brand experiences we’re used to working with all kinds of budgets.
For this particular activation, Northern Rail wanted to deliver the activation at a busy Leeds city centre shopping mall. Knowing that Trinity Centre has a high weekend footfall we booked one of the most visible event spaces in the building. Situated at the top of the main escalators to the second floor, we carried out an overnight install to ensure the experience was ready to go when Trinity opened the next morning.
If you have an idea for a brand experience or activation, let us know. We can help you develop the idea further and bring it to life. Use the contact us page or drop us an email or call.
