Experiential event production for Pravha Beer.
Creating some very cool brand assets for Molson Coors Pravha beer brand.
Working to a loose creative brief, we designed and built a range of unique brand experience assets for the Pravha beer experiential brand. For use both indoors and outside we used traditional hand sculpture and 5-axis CNC to create durable and transportable experiential brand activation pieces.
The client needed a jaw-dropping (yes, bad pun intended) entrance ‘arch’ that could be used at multiple venues sponsored by Pravha beer. A shark’s jaw was put forward and we got to work. Using a combination of 5-axis CNC, hand sculpting and finishing we created an anatomically accurate model of a great white shark’s jaw even down to the shape and size of the teeth. Formed from high density polystyrene and coated in a hard epoxy lacquer finish. We hand-painted the completed model in a natural bone pigment and made it free standing in two sections for ease of transportation.
In addition we created a giant free standing Pravha beer bottle. This was produced exactly to scale and fully branded including bottle labels. A number of other assets were created (see photos above) like the cut-out Pravha beer bottle photo opportunity. Our favourite Pravha Beer experiential asset was the shark’s jaw balanced delicately on a ceramic rose. Don’t ask us how we did it – we just did.
If you have an idea for a brand asset or experiential design and build, get in touch. We can make the wildest concepts into refined, manageable and affordable solutions. There are so many things to consider but that’s what we’re here for. Things like:
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