We wrapped a VW Camper Van in Hollister livery and set off across the UK to promote the launch of the new Hollister Wave 2 fragrance for men and women.
Working directly with Hollister’s distribution agency we created and managed the schedule, routes, event spaces, sampling permits, health and safety, logistics and staffing.
The aim of the campaign was to drive awareness and sales of the Hollister Wave 2 fragrance in Superdrug stores by creating a campaign with high visual impact that captured the spirit of the surf-style brand and products. This was done by distributing free small samples of both the male and female fragrances, and handing exclusive MONP vouchers and promotional collateral to consumers against the backdrop of the super-cool VW Camper.
We visited pre-booked dedicated event spaces in:
• London • Cardiff • Liverpool • Manchester • Glasgow • Edinburgh • Superdrug HQ
Our Hollister promo staff and brand ambassadors distributed:
• 40,000+ male fragrance samples • 40,000+ female fragrance samples • 30,000+ drive to purchase and special offer promotional collateral units
We’re ready to help you plan, create and execute your next sampling tour. Contact us or call 0113 243 8194.
